Tüketicilerin genetik yapısı değiştirilmiş gıdalara yönelik değerleri, tutumları ve satın alma niyetleri: kültürlerarası bir karşılaştırma
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Date
2011
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Biyoteknoloji Enstitüsü
Abstract
This research was planned and carried out to determine the values, attitudes and intentions to buy towards genetically modified foods of university student consumers? who came from different cultures. From Maryland University of United States of America (n=120) and Ankara University of of Turkey (n=120) totally 240 university student consumers included into study. In gathering the research materials were used to questionnaire technique. Answers given to sentences typed Likert were scored and ?Varimax Analysis Technique? for validity were used. In order to test the reliability of questionnaire ?Cronbach Alpha? was calculated as inner consistency of coefficient. In this research, the khi-kare analysis and t-test were performed for determining the differences dependent on country related to consumers? opinions towards genetically modified foods, consumers? values, attitudes and intentions to buy genetically modified foods.The results of khi-square analysis related to genetically modified foods showed that the state of willing to try the new food products and genetically modified foods appear on the market, consuming genetically modified foods without knowing it, discovering that eating genetically modified foods changing this situation, supporting the babies and children consuming the genetically modified foods, needing with information about genetically modified foods, necessity of genetically modified foods be labeled, improving the their quality of life , quality of life in society and quality of life of the future generations related to the genetically modified foods, the economic reasons explain the rapid adoption of GM foods by consumer, the main reason of the production of genetically modified foods, providing the most important benefit out of genetically modified foods trade, the main reason for choosing genetically modified foods, the most important possible economical benefit of genetically modified foods, being all types of genetically modified foods are benefitable/economical for consumer (p<0.001) and how fast has economic development of GM products been reached current level in the last decade (p<0.05) varied depending on culture variable and the state of necessity to produce genetically modified foods and if the international trades of genetically modified foods are banned, rising the price of basic product for human consumption (p>0.05) did not vary depending on culture variable.The results of t-test showed that considering personal values affecting attitudes towards genetically modified foods, a world of beauty (beauty of nature and arts) (p<0.01), wisdom (a mature understanding of life), curious (eager to learn) and pleasure (an enjoyable, leisurely life) (p<0.05); considering attitudes towards specific foods and applications, the state of approvement ?transfers genes from one type of animal to make chicken less fatty? and ?transfers genes from human to make chicken less fatty? (p<0.001) sentences; considering attitudes towards policies, the state of agreement ?government should consider to what people think about gene technology? (p<0.01) and ?only the companies who make produce will benefit from gene technology in food production? (p<0.05) sentences; considering general intentions to buy genetically modified foods, the state of buying ?genetically modified foods? and ?genetically modified foods if they were better quality then the foods with no modificiation? (p<0.001); considering intentions to buy and intentions to buy specific food and applications, the state of buying ?the foods that is subjected to gene transfer for higher nutritious value?, ?the chicken that is subjected to gene transfer from an animal for lowering the fat content? (p<0.01) and ?the chicken that is subjected to gene transfer from human for lowering the fat content? (p<0.05) varied depending on culture variable.Moreover, the results of t-test showed that consumers? values, attitudes and intentions to buy towards genetically modified foods considering general scales; personal values, general attitudes, strength of their attitudes and attitudes towards policies (p>0.05) did not vary depending on culture variable, attitudes towards specific foods and applications (p<0.001) general intentions to buy and intentions to buy specific foods and applications (p<0.05) varied depending on culture variable.
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Keywords
Tüketici, genetik, gıda